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Arts and Culture
Identity
.
Experience
.
Product

Clicher is a french word

Category
Arts and Culture
Product
Identity
Client
Antoine Roux
I knew from a very early age, that what I saw on TV had nothing to do with real life. So I wanted to make a record of real life. That included having a camera with me at all times.

Nan Goldin
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Dynamic and flexible

Clicher is a French company that prints photos and albums for young and creative people. They wanted a dynamic identity that could be flexible for both print and web context, that would be easy to implement. We created an application that generates infinite layouts of colorful shapes. In combination with the black and white logotype, the strict typography and the compositions, the result is surprising and contemporary. The graphic system allows for different uses of the shapes and makes the identity infinite.

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