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Arts and Culture
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How do we want to live in the future?

Category
Arts and Culture
Client
Vienna Technical Museum

There’s no denying the fact that the living space of the future will be urban. This global trend raises all sorts of questions. How do we want to live in the future? What sort of homes will we want? How will we want to build, travel around, and supply ourselves with energy? How do we intend to feed ourselves? How will we structure our cities? And who will own our cities? — Vienna Technical Museum

Challenge

Framed by a completely new exhibition format, “Urban Future” at the Vienna Technical Museum deals with exciting developments in an increasingly technologized world. Our task was to design the comprehensive exhibition graphics which work as flexible signage system and as an overall visual identity.

As one of the main tourist attractions in Vienna, with 365.000 visitors per year and an exhibition space of 3200 sqm the museum hosts several permanent exhibitions. However, the temporary exhibition “Urban Future” spreads throughout the whole building and mixes up with the permanent exhibits. This made it necessary to clearly differentiate the “Urban Future”exhibits from an already noisy and colorful surrounding.

The urban future concept had to close the link between an exhibiton identity, information graphics and a signage system.
<p>Main square</p>
Fig 1.

Main square

Inspiration

One of the main objectives of the exhibition is how we humans will share urban space in the near future. Common road marking and it’s usage for organizing and structuring public space was the main inspiration for our design language.

Fig 2.

Research on road marking and organization of public space

Fig 3.
Fig 4.

© Regina Károlyi

Fig 5.
Fig 6.
Fig 7.
Fig 8.
Fig 9.
Fig 10.

We defined a draft-like dashed line as a carrier for a set of archetypical icons which we developed for the different sections like “Urban Innovations”, “Urban Energy”, “Urban Mobility” or “Urban Life”. On one hand we used it to highlight and differentiate the exhibition spaces in the building, on the other hand we used the illustrations for creating interesting or even absurd situations. This is based on the idea that the future is still yet to be created, and we are all part of it.

Fig 11.
<p>Line exercises</p>
Fig 12.

Line exercises

Our approach displays the idea of a future which is unfinished, open and accessible for everyone and gives a fresh interpretation of the further development of urban space.
<p>Entrance and meeting point</p>
Fig 13.

Entrance and meeting point

<p>Entrance bird view</p>
Fig 14.

Entrance bird view

<p>Entrance detail</p>
Fig 15.

Entrance detail

<p>Entrance detail</p>
Fig 16.

Entrance detail

<p>Inner facade</p>
Fig 17.

Inner facade

<p>Urban energy</p>
Fig 18.

Urban energy

<p>Display stand</p>
Fig 19.

Display stand

<p>Display stand</p>
Fig 20.

Display stand

<p>Urban energy</p>
Fig 21.

Urban energy

<p>Folder with floor plan</p>
Fig 22.

Folder with floor plan

<p>Main square</p>
Fig 23.

Main square

<p>Urban innovations top floor. The floor markings interact with the exhibits and explain how they should be used.</p>
Fig 24.

Urban innovations top floor. The floor markings interact with the exhibits and explain how they should be used.

<p>Urban innovations top floor</p>
Fig 25.

Urban innovations top floor

<p>Urban innovations – Look up! (Hoch!)</p>
Fig 26.

Urban innovations – Look up! (Hoch!)

<p>Urban innovations – time</p>
Fig 27.

Urban innovations – time

<p>Urban mobility – view transportation gondolas through a telescope.</p>
Fig 28.

Urban mobility – view transportation gondolas through a telescope.

<p>Urban life floor marking</p>
Fig 29.

Urban life floor marking

<p>Wall with exhibits</p>
Fig 30.

Wall with exhibits

The generous spatial applications of the design lead the visitors casually and playfully through the building. Floor plans, display stands and a foldable map serve the visitors as additional input. Due to great interest, the exhibition is running until june 2018!

<p>Main illustration, displaying the exhibition sections throughout the building</p>
Fig 31.

Main illustration, displaying the exhibition sections throughout the building

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