Frend's identity is based on kindness, tailoring and adaptation. The logo is flexible and can be activated to reinforce that Frend is dynamic, that they tailor solutions and adapt to the customer's needs.
The logo forms the basis for a hierarchical tool, but also as a starting point for a number of graphic outlets. Originating in physical principles, the identity adapts to different tasks and applications.
Frend's identity is based on kindness, tailoring and adaptation. The logo is flexible and can be activated to reinforce that Frend is dynamic, that you tailor solutions and adapt to customers' needs. The logo system forms the basis for a hierarchical tool, but also as a starting point for a number of graphic outlets. Originating in physical principles, the identity adapts to different tasks and applications.
Based on the dynamic logo system, it creates exciting compositions, which can be easily adapted to the target group and communication, and which form a holistic and recognizable brand. By changing tools such as color use, logo placement and typography, it creates a different and distinctive visual identity that stands out clearly in the segment, and provides a lot of leeway and customization options.