CAMILLA PIHL, a prominent Norwegian fashion brand, sought to refresh its visual identity and online presence to better integrate lifestyle inspiration with e-commerce. Known for its blend of timeless quality and editorial content, the brand partnered with Bleed to create a cohesive and engaging digital experience.

The challenge was to update the visual identity and website while preserving the brand’s essence. The goal was to seamlessly combine editorial content with e-commerce, ensuring a holistic and intuitive user experience that reflected CAMILLA PIHL's inspirational universe.

Through collaborative discussions, Bleed focused on translating CAMILLA PIHL’s core values into a new visual identity and UX/UI design. The team crafted a website that transitions smoothly between content and shopping, making it a natural extension of the brand.

Bleed developed a concept centered around the inspirational universe CAMILLA PIHL had cultivated, creating a website that effortlessly balances editorial content with e-commerce. This dual functionality ensured the site engaged customers while reflecting the brand’s lifestyle ethos.

The revamped visual identity and website elevated CAMILLA PIHL’s online presence, offering a more distinctive and cohesive experience. The collaborative process resulted in a site that perfectly aligns with the brand’s narrative and values, enhancing customer engagement.