Equatic has developed an electrolytic process for atmospheric carbon dioxide removal that leverages the size and scale of the oceans. The process stabilizes carbon dioxide permanently in the form of dissolved bicarbonate ions (in seawater), and in the form of solid mineral carbonates. Moreover, the process produces hydrogen - a green fuel - as a co-product that generates revenue and clean energy.
The visual identity aspires to, and associates, positive climate change. Using vibrant gradients, with tones of warm and cool tones, we show the changes Equatic wants to create through its cutting-edge technology.
By showing that the levels of CO2 in the atmosphere and ocean are reduced, we created an identity for the future, which has its eyes set forward. The expression is solid, credible and clear, while the typography contributes to a human aspect of technology and communication.
Equatic has already established itself as a rising player in carbine fishing, and is featured in Forbes for its work, check out the webpage.