Equatic’s innovative electrolytic process harnesses the vast potential of our oceans to remove atmospheric carbon dioxide, permanently stabilizing it as dissolved bicarbonate ions in seawater and as solid mineral carbonates. This cutting-edge technology also produces hydrogen as a co-product, providing both clean energy and a source of revenue.

The visual identity of Equatic is designed to embody the brand’s mission of driving positive climate action. Through the use of vibrant gradients that blend warm and cool tones, we symbolize the transformative impact that Equatic seeks to achieve with its groundbreaking technology.

By emphasizing the reduction of atmospheric and oceanic CO2 levels, the visual expression reflects a forward-looking identity, grounded in a vision for the future. The design language is solid, credible, and clear, complemented by typography that introduces a human touch to the technological narrative.

Equatic is already recognized as an emerging leader in carbon capture, with features in Forbes and Time Magazine highlighting its pioneering work.

The design balances a sense of natural, clean processes with a nod to the serious scientific rigor behind Equatic’s innovations. The system effectively communicates complex ideas in a clear and engaging manner, leveraging colors that subtly reference the technology’s outputs. The treatment of imagery and illustrations strikes a balance between human warmth and scientific precision, resulting in a contemporary and cohesive visual identity that resonates with the spirit of our times and the context in which Equatic operates.