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Arts and Culture
Identity
.
Experience
.
Product

Egress, Re-think, Push.

Category
Arts and Culture
Product
Identity & Event Material
Client
Håndverk+ / Vågå Municipal

Håndverk+ is a three-day seminar in the city of Vågå. Celebrating traditional craft and heritage, conversing on the topic of craft transitioning into todays emerging mass-markets. 

Fig 1.

Logo S

Fig 2.

Logo L

Fig 3.

Spellout, program

Mission

We were approached to create an identity reflecting the theme of the festival, and framing the contrasting relationship between new and old – past & present. We came up with a flexible system, varying layouts and content with ease and for altering the expression quickly. It enables the identity to grow and expand for future updates, and respond to the content presented for every new event or contributor.

Fig 4.
Composite

An interplay between typographic styles and classes, creates a tension and a narrative for the festivals message. The design components consists of a flexible layout system, typographical hierarchy, a varied colour palette and product shots from relevant contributors of the program.

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