The best prophet of the future is the past

The Historical Museum contains Norway’s largest collection of ethnographic and historical artifacts, from the stone age to our time. The museum was opened for the public in 1904, and is one of the few buildings in Oslo drawn in the style of Art Noveau. During the latter years the museum has remodeled much of their interior and exterior, reclaiming the building towards it’s original shape.

Category→ 
Art & Culture
Work→ 
Strategy, Visual identity, Wayfinding
Awards→ 
TBA
Client→ 
Historisk museum

Background

In its current form, the museum is a result of a merge between three of the University of Oslo’s cultural historical museums in the early 2000’s. 20 years later, a need was seen to clarify both the brand and the visual identity. The project aimed to both secure the Historical Museum as an independent sender and brand, at the same time as the new profile would make the museum a natural part of UiO’s many museums and institutions.

100 years in the making

Some in mosaic. Some gilded in chandeliers. Some painted on the walls. The architect of the museum, Henrik Bull, drew multiple versions of a monogram that adorns a variety of embellishments and details in the building. As a museum which role is the preserve and convey history, it became important in the identity that it should also convey its own. The monogram has been updated, and retrieves shapes from several of the different versions the monogram was designed on in the building.

HM-intro_logo2
HM-intro_logo3
HM-intro_logo1

Traditionally contemporary

The Historical Museum aims to be a contemporary history communicator with clear roots and credibility. The monogram became a graphic focal point in the identity that can vary in size and clarity, which carries the history of the museum itself.

HM_intro2
HM-Intro_color
HM-intro_Map
HM_posters_otzi
HM_brochure

The monogram has a rich and strong design language. Therefore the other elements of the identity were toned down to a minimum which gives the monogram the space to be the main feature. The identity has a large opportunity in the balance between sober and experimental, where the use of typography, colors and the placement and size of the monogram provide new rules for each exhibition.

HM_book_otzi
HM_lanyard
HM_tote
HM_outside_facade
HM_posters_board
HM_posters_masker
HM-outtake_posts
HM_envelope
HM_posters_multiple
HM_bags
Oslo  ↝  Vienna