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Architecture / Arts and Culture
Identity
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Experience
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Product

Practicing virtual conditions

Category
Architecture / Arts and Culture
Client
Academy of fine Arts Vienna
Awards
Visuelt. 2017

Exploring how interactions between, across and beyond humans and nonhumans can be experimentally embodied, aesthetically reformulated and theoretically challenged in current and future configurations.

Fig 1.

© INTRA SPACE: the reformulation of architectural space as a dialogical aesthetic (FWF PEEK AR299-G21) lead by Wolfgang Tschapeller

Fig 2.
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Challenge

"Intraspace" is an experimental research project established by an exclusive group of architects, performance- and media artists at the Academy of Fine Arts Vienna. In their process they’ve provided a setting in which the human body, its gestures and movements interact with a computer generated algorithm which provides a digital mirrored replica.

Besides a remarkable aesthetic output, the group deals with questions of the human vs. nonhuman body and spatial spheres in time and space.

We’ve been asked to design a poster and invitation card that proclaim the two INTRA SPACE symposia with presentations of the groups research, a variety of activities on the topic and lectures by international guests.

<p>Our customized typeface shows the idea of a reflective dialogue, as the letter shapes bend and fold in the center of the type.</p>
Fig 6.

Our customized typeface shows the idea of a reflective dialogue, as the letter shapes bend and fold in the center of the type.

Fig 7.
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Solution

After observing the setting, thoughts on three-dimensional space, mirroring and motion popped up and we sketched around those aspects.

We decided to create a visual metaphor on the performative dialoge between the dancer, it’s digital mirrored 3D replica and the space around, which simultaneously divides but also connects them.
<p>Silk screen printing</p>
Fig 9.

Silk screen printing

<p>Silk screen printing</p>
Fig 10.

Silk screen printing

<p>Posters of 2016 and 2017</p>
Fig 11.

Posters of 2016 and 2017

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Result

The first poster was silk screen printed on reflective chrome paper which created special attention to the mirroring aspect.

The second poster uses flesh color on pitch black coated paper, focusing on the technological evolution of the human – and nonhuman – body within the project.

Each poster was silk screen printed by hand in a limited edition of maximum 100 pieces.

Fig 15.
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