Mycela specializes in creating 100% circular materials with unique properties tailored for art, interior design, and architecture. By harnessing the power of a living organism—fungus (mycelium)—Mycela transforms various organic wastes, such as wood, textiles, and cardboard, into sustainable, circular alternatives to traditional materials that often carry a significant environmental impact.

The life cycle of Mycela’s mycelium became the foundation of its brand identity. From compost to product and back to compost, the identity itself reflects this cyclical process, incorporating evolving color profiles and imagery. This concept fosters a dynamic and imaginative design approach, seamlessly blending the natural with the scientific.

Given that Mycela’s product is still evolving in terms of definition and application, the brand identity was designed to be open-ended, inspiring versatility and creativity rather than imposing limitations. Although Mycela operates in a B2B space, their product needs to resonate both emotionally and rationally with their audience. To achieve this, the identity draws from the design languages prevalent in the products and services of their target market, using typography and composition strategically. The visual approach is intentionally simple yet impactful, allowing Mycela’s vision and products to take center stage. Additionally, filters and color profiles provide an economical and practical solution for the startup’s communication needs.

Typography and Colors

The display typeface RL-Unno, with its elegant organic details, harmonizes with the mono typeface traditionally used in botanical specimens.

Illustration

Serving as a visual playground, the illustrations bridge the gap between nature and science. By applying digital effects with Mycela’s color palette, the illustrations achieve a balance between abstraction and representation, enhanced by a textured, grainy aesthetic.

Brand photo
Julie Hrnčířová (Abrakadabra)