With the entire customer experience managed through the NiceMobil app, the need for physical SIM cards, lock-in periods, or traditional invoices is eliminated—customers simply pay in advance via bank withdrawal.

Developed by ICE, a leading Norwegian mobile company, NiceMobil was designed to appear independent, avoiding potential confusion and communication conflicts. Despite this independence, ICE wanted NiceMobil to benefit from the synergies and positive associations linked to its parent company—distinct yet clearly rooted.

Targeting the low-cost segment and those who prefer simplicity, NiceMobil embodies a brand that lives without the unnecessary extras often bundled with traditional mobile subscriptions. Like any family, NiceMobil reflects both its heritage and the environment it operates in. It inherits key characteristics from ICE while carving out its own unique personality. The brand’s identity lives in a reimagined universe inspired by its parent company, designed specifically for a fully digital environment and distinctly different from other market players.

The minimalist profile is accentuated by the hexagonal brand character, which adds depth and dynamism to its messaging. The visual language is intentionally streamlined and efficient to maintain clarity in the digital space. The identity features a rich character gallery and ambient design, providing a broad spectrum of personalized touchpoints. This approach ensures consistency within the design system, while also allowing for seamless expansion with new interactions and scenarios tailored to specific campaigns and seasons.