ORF1’s diverse programming inspired a new identity that balances variety with coherence. The rebrand centers on a strong new 1-symbol, a bespoke typeface, and dynamic animations. A carefully crafted color scheme organizes programming into thematic categories, making the channel’s extensive offerings more visible and distinctive.

The One

The redesigned logo, featuring the number 1, reflects ORF1’s confident and straightforward ethos. Constructed from four stacked squares, this architectural symbol integrates with the iconic ORF-brick while standing out as a powerful visual element.

Versatile Color Concept

A new color system was developed to unify ORF1’s varied programming under a cohesive identity. Each color represents a thematic focus, helping viewers navigate the schedule and providing the channel with the flexibility to evolve while maintaining a consistent brand identity.

Motion Design

The on-air design takes cues from contemporary screen interactions, with an upward scroll as a key element. This modern touch enhances transitions, text appearances, and logo animations, reflecting the channel’s open and positive spirit. Whitespace is used strategically to create a fresh, clean look that highlights colors and visuals.

Eins Sans Typeface

Eins Sans, the bespoke typeface, plays a crucial role in ORF1’s clarity-driven identity. Designed for all applications and screen sizes, it ensures maximum readability and character. Inspired by the iconic “1” symbol, the typeface features squared terminals, wider horizontal strokes, and ink traps for enhanced legibility and personality across different weights.

Result

The rebrand ensures clarity and cohesion, enhancing viewer orientation and emphasizing ORF1’s reliability. With a unified design language supported by a comprehensive grid and layout system, the new identity speaks unmistakably in the voice of ORF1, while accommodating its diverse programming.