The primary motivation for the rebranding and name change was the separation from Skandia, which means that Sbanken now has become an independent Norwegian bank, listed on the Oslo Stock Exchange. For the bank and the project, it was important not to change the basic concept as a customer-focused digital bank and to continue still to challenge the industry through openness, simplicity and fee-free services.
Sbanken's visual identity revolves around your sphere, with the main focus on you, your family, your friends and the whole society. It is about connecting and creating a banking experience that is simple, rebellious and open.
The circle is representing the fact that Sbanken is there for you, regardless of where you are today, or where you are headed tomorrow. It´s is a bank that gives you the freedom to choose, with the knowledge that the bank will work for you, towards finding the best solutions.
Through simplification and visual recognition, the new name continues the bank's existing brand associations. At the same time, the new visual expression further underlines the openness and simplicity and stands out in a uniform industry
Typography is an essential element in identity. Typography conveys knowledge and is the most crucial instrument for communicating clearly and directly.
The main font is a modified version of Maison Neue - Book and Demi, which is used on all written text, except on smaller font sizes as body text. When using the fonts correctly, the information will appear clear and tidy to the readers.
As a result, Sbanken has received a new name and a new visual identity that maintain a strong core concept, which focuses on the bank's central values of being simple, rebellious and open.