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Technology
Identity
.
Experience
.
Product

Bank made simple

Category
Technology
Product
Visual identity
Client
Skandiabanken – Sbanken
Awards
Visuelt. 2018

Sbanken, formerly known as Skandiabanken, is the Norwegian bank that has had the most satisfied customers since 2002. Sbanken is also the first bank that emerged as a pure digital bank, bold and brave from the very beginning.

Fig 1.

Visual experimentation of movement 01

Fig 2.

Process sketches

Fig 3.

Visual experimentation of movement 02

Fig 4.

Visual experimentation of movement 03

Fig 5.
Challenge

The main motivation for the rebranding and name change, was the separation from Skandia, which means that Sbanken now has become an independent Norwegian bank, listed on the Oslo Stock Exchange. For the bank and the project, it was important to not change the basic concept as a customer-focused digital bank, and to still continue to challenge the industry through openness, simplicity and fee-free services.

Fig 6.

Logo

Fig 7.

Logo animation by Racecar

Fig 8.

Logosymbol

Fig 9.
<p>Clear Channel campaign poster</p>
Fig 10.

Clear Channel campaign poster

Fig 11.
<p>Bankcard with custom core colours</p>
Fig 12.

Bankcard with custom core colours

<p>Sign with logosymbol</p>
Fig 13.

Sign with logosymbol

<p>Photographer: Hinda Fahre</p>
Fig 14.

Photographer: Hinda Fahre

Solution

Sbanken's visual identity revolves around your sphere, with main focus on you, your family, your friends and the whole society. It is about connecting, and creating a banking experience that is simple, rebellious and open.

"For us, it was important to continue the core concept and emerge as the same bank, while at the same time we needed to modernize our visual identity. Through simplification and visual recognition, the new name continues the bank's existing brand associations. At the same time, the new visual expression further underlines the openness and simplicity, and stands out in a uniform industry, "says Johnny Anderson, Head of Concept Development in the Sbanken"

Fig 15.

The circle is representing the fact that Sbanken is there for you, regardless of where you are today, or where you are headed tomorrow. It´s is a bank that gives you the freedom to choose, with the knowledge that the bank will work for you, towards finding the best solutions.

Through simplification and visual recognition, the new name continues the bank's existing brand associations. At the same time, the new visual expression further underlines the openness and simplicity, and stands out in a uniform industry ...
Fig 16.
Fig 17.
Fig 18.

Businesscard with foil details

Fig 19.
Fig 20.

Entrance pass

<p>Photographer: Hinda Fahre</p>
Fig 21.

Photographer: Hinda Fahre

Fig 22.
Fig 23.

Campaign for saving

Typography is an important element in the identity. Typography conveys knowledge, and is the most important instrument for communicating in a clear and simple way.

The main font is a modified version of Maison Neue - Book and Demi, which is used on all written text, except on smaller font sizes as body text. When using the fonts correctly, the information will appear clear and tidy to the readers.

Fig 24.

Modified typeface by Milieu Grotesque

Fig 25.
Fig 26.
Fig 27.
Fig 28.
Fig 29.
Fig 30.
<p>Various digital surfaces</p>
Fig 31.

Various digital surfaces

Fig 32.
Fig 33.
Fig 34.
Fig 35.
Fig 36.
Result

As a result, Sbanken has received a new name and a new visual identity that maintain a strong core concept, which focuses on the banks main values of being simple, rebellious and open.

It has been an exciting journey, in good collaboration with Bleed, we have built a clear and flexible concept, which has now been implemented in all surfaces. In the process we have been positively challenged and renewed.

"It has been an exciting journey, in good collaboration with Bleed, we have built a clear and flexible concept, which has now been implemented in all surfaces. In the process we have been positively challenged and renewed. Now we are ready for the next chapter and looking forward to what we are going to deliver in the future, says Johnny Anderson"

Fig 37.

Screen from onboarding

<p>Screen from on boarding the mobile bank</p>
Fig 38.

Screen from on boarding the mobile bank

<p>Screens from Apple Pay</p>
Fig 39.

Screens from Apple Pay

Fig 40.
Fig 41.
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Fig 43.
Fig 44.
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© 2018 Bleed