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Arts and Culture
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How do we want to live in the future?

Category
Arts and Culture
Client
Vienna Technical Museum

There’s no denying the fact that the living space of the future will be urban. This global trend raises all sorts of questions. How do we want to live in the future? What sort of homes will we want? How will we want to build, travel around, and supply ourselves with energy? How do we intend to feed ourselves? How will we structure our cities? And who will own our cities? — Vienna Technical Museum

Challenge

Framed by a completely new exhibition format, “Urban Future” at the Vienna Technical Museum deals with exciting developments in an increasingly technologized world. Our task was to design the comprehensive exhibition graphics which work as flexible signage system and as an overall visual identity.

As one of the main tourist attractions in Vienna, with 365.000 visitors per year and an exhibition space of 3200 sqm the museum hosts several permanent exhibitions. However, the temporary exhibition “Urban Future” spreads throughout the whole building and mixes up with the permanent exhibits. This made it necessary to clearly differentiate the “Urban Future”exhibits from an already noisy and colorful surrounding.

The urban future concept had to close the link between an exhibiton identity, information graphics and a signage system.
<p>Main square</p>
Fig 1.

Main square

Inspiration

One of the main objectives of the exhibition is how we humans will share urban space in the near future. Common road marking and it’s usage for organizing and structuring public space was the main inspiration for our design language.

We defined a draft-like dashed line as a carrier for a set of archetypical icons which we developed for the different sections like “Urban Innovations”, “Urban Energy”, “Urban Mobility” or “Urban Life”. On one hand we used it to highlight and differentiate the exhibition spaces in the building, on the other hand we used the illustrations for creating interesting or even absurd situations. This is based on the idea that the future is still yet to be created, and we are all part of it.

Fig 2.
<p>Line exercises</p>
Fig 3.

Line exercises

Our approach displays the idea of a future which is unfinished, open and accessible for everyone and gives a fresh interpretation of the further development of urban space.
<p>Entrance and meeting point</p>
Fig 4.

Entrance and meeting point

<p>Entrance bird view</p>
Fig 5.

Entrance bird view

<p>Entrance detail</p>
Fig 6.

Entrance detail

<p>Entrance detail</p>
Fig 7.

Entrance detail

<p>Inner facade</p>
Fig 8.

Inner facade

<p>Urban energy</p>
Fig 9.

Urban energy

<p>Display stand</p>
Fig 10.

Display stand

<p>Display stand</p>
Fig 11.

Display stand

<p>Urban energy</p>
Fig 12.

Urban energy

<p>Folder with floor plan</p>
Fig 13.

Folder with floor plan

<p>Main square</p>
Fig 14.

Main square

<p>Urban innovations top floor. The floor markings interact with the exhibits and explain how they should be used.</p>
Fig 15.

Urban innovations top floor. The floor markings interact with the exhibits and explain how they should be used.

<p>Urban innovations top floor</p>
Fig 16.

Urban innovations top floor

<p>Urban innovations – Look up! (Hoch!)</p>
Fig 17.

Urban innovations – Look up! (Hoch!)

<p>Urban innovations – time</p>
Fig 18.

Urban innovations – time

<p>Urban mobility – view transportation gondolas through a telescope.</p>
Fig 19.

Urban mobility – view transportation gondolas through a telescope.

<p>Urban life floor marking</p>
Fig 20.

Urban life floor marking

<p>Wall with exhibits</p>
Fig 21.

Wall with exhibits

The generous spatial applications of the design lead the visitors casually and playfully through the building. Floor plans, display stands and a foldable map serve the visitors as additional input. Due to great interest, the exhibition is running until june 2018!

<p>Main illustration, displaying the exhibition sections throughout the building</p>
Fig 22.

Main illustration, displaying the exhibition sections throughout the building

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