Nuit et Jour Tom Wood

Category→ 
Luxury & Fashion
Work→ 
Editorial design, art direction
Awards→ 
TBA 
Client→ 
Tom Wood

I think Tokyo is going to sink underwater soon. All those stupid high-rise buildings will sink and maybe all the traffic will be gone. And everything will be peaceful and quiet.

— Hayao Miyazaki

Background

Tom Wood is a Norwegian jewellery and clothing brand that embraces functional, timeless designs with attention to detail. In 2017, the brand decided to launch its first jeans collection and asked us to create a brochure that could present the new products.

We designed a small and easy-to-carry book that works as a narrative journal of the photoshoot that took place in Tokyo. The book is divided into two parts: NUIT (Night) et JOUR (Day). Both display the pictures shot at different times of the day, with different models, and at different locations. The address of each location accompanies each visual. As an invitation for travelling, the cover is used as a postcard pocket.

The book reflects the spirit of the new collection: rough and delicate, spontaneous and edgy.

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