Art is the weapon

Making money is art and working is art and good business is the best art.

– Andy Warhol

 

Category→
Arts & Culture
Work→
Visual identity, editorial design, packaging
Client→
Stolper+Friends, The Thief
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Challenge

Together with Stolper+Friends in collaboration with The Thief,  Bleed created Art On Demand. A new concept where guests at The Thief Hotel can buy carefully selected contemporary artworks from the comfort of their own hotel room.

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Each of the 118 rooms at The Thief will display a stylish Art On Demand by Stolper+Friends menu, allowing guests and visitors to the hotel to browse a collection of limited edition fine art prints and unique artworks by top contemporary artists. Artworks purchased can be securely shipped to your home or delivered to the hotel.

A selection of artworks will be available for viewing in in the Thief Bar Art On Demand exhibition space.

Art On Demand in-room art menu offers high-quality International and Norwegian artworks from top names including British artists Damien Hirst and Peter Blake, together with Norwegian favourites Kjell Nupen and Bjarne Melgaard.

Solution

We created a vibrant identity reflecting the playfulness and the diversity of the artwork. Making it elastic and scalable, we archive a strong character that still does not take the focus away from the works of art.

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Oslo  ↝  Vienna