Nordic Altar

The Norwegian perfume brand Son Venïn was invited to exhibit an experimental scent-installation in Mexico City. Together with the client, we approached the installation looking at a melting merge of Nordic folklore inspired by South American history.

Category→ 
Fashion & Luxury 
Work→ 
Editorial design, art direction
Awards→ 
Årets Vakreste Bøker 
Client→ 
Son Venïn

Background

The concept of the event was promoting the Nordic cultural heritage, together with Son Venïn we came up with the idea of 'A Nordic Altar' drawing inspiration from the Mexican Ofrenda, an altar used in a ritual where you commemorate the dead, sending the deceased person soul on travel to the after-life. With the Ofrenda as a starting point, we created a manifestation of the Nordic soul and heritage.

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Solution

In collaboration with photographer Malene Lilleheim, we wanted to narrate a visual universe, in book-form, interpolating the ideal citizen of pre-middle-age Nordics with the mellow, pure and brutal nature that surrounds us and create the premiss of our survival, the essence of a nordic habitat. 

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The core of the book is Hávámal, old Norse folklore that presents gnomic texts of how to live and make decisions. At the centre of nordic heritage, you'll find awe and respect for nature, it's our master - and we - its slave. To embody this notion we directed several shoots, both in studios and in the mountain passage of Stryn - expressing the relationship between body and nature – as a juxtaposition, blurring the lines between bodily detail and snow-clad steps, and mountain walls. 

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BBB

Oslo  ↝  Vienna