We were approached to create an identity reflecting the theme of the festival, and framing the contrasting relationship between new and old – past & present. We came up with a flexible system, varying layouts and content with ease and for altering the expression quickly. It enables the identity to grow and expand for future updates, and respond to the content presented for every new event or contributor.
An interplay between typographic styles and classes creates a tension and a narrative for the message of the festival. The design components consist of a flexible layout system, typographical hierarchy, a varied colour palette and product shots from relevant contributors of the program.