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Neudoerfler Office Systems
Furniture company Neudoerfler provides Austrian customers with high-quality workspace solutions for more than 70 years. Our mission was to make the core of a successful, but visually neglected brand visible and to present it in a new outfit.
Background
The Austrian office furniture company Neudoerfler is one of the oldest and most influential players in the national sector. After a long overdue refreshment of its brand, a completely new visual identity was necessary to communicate the new brand values — close to the customers, outstanding service and smart innovation.
Concept
Neudoerfler delivers tools for people who love their work, enhancing their abilities for being active and productive. The office as space for personal development is the ideal base for a coherent brand direction. The identity puts working people and their individual needs in the centre of attention.
Creating a brand identity that is radically new and at the same time feels as familiar as a second skin: this is a supreme art. Bleed has reinvented our brand with incredible sensitivity and creativity. We are stronger than ever before.
— Nicola Koessler, Head of Marketing @Neudoerfler
MyMotion — Für alle anders.
MyMotion is the first product range by Neudoerfler which was fully communicated with the new visual identity. It represents everything the new branding stands for: being more relevant, more Austrian, younger, more flexible.
Product catalogues
The Neudoerfler catalogues use a modular colour system and combine a look book with a product guide. For the MyMotion catalogue, we added a tech specs booklet with an elastic band, referencing the flexible straps of the range. The front cover contains an augmented reality feature for exploring the product in motion.
Website
On the new site, we present Neudoerflers new and old products with higher weight, and with greater pride. Breaking the traditional full-width image format gives you the opportunity to see and experience the products in a more active and inspiring way.
Result
The strong human-centred image concept and the overall brand evolution helped Neudoerfler to shift from a traditional company to a modern Austrian brand with a bright outlook for the future. The full website and magazine will be launched later.