The name originates from the number of seconds that separated the first and second place, in what has been dubbed "The Greatest Race Ever Run". To carry on this race's legacy, and to effectively communicate their dedication to quality — in an international market bursting with competition — Plus58 needed a distinct visual identity... and they needed to redefine what persistence looks like.

There’s little that separates greatness from the top. In the most legendary triathlon race in history, it was 58 seconds. In the upper echelon of sports brands, for Plus58, it’s the certainty that a product can always be improved, and most importantly… the will to address what sets them apart from their competitors.

In most races, a 58-second lead is massive, but in a race lasting over 8 hours, 58 seconds is nothing. In 1958, underdog Mark Allen broke the then-world record and beat six-time world champion Dave Scott by precisely 58 seconds in the triathlon that has since been dubbed “The Greatest Race Ever Run.”

For 8 intense hours, the triathletes swam, cycled, and ran side by side until a rallying cry from Mark Allen’s future wife gave him the motivation and strength he needed to take the lead in the final sprint. This somewhat clichéd tale of dedication, sportsmanship, and the unbreakable human spirit has, with good reason, inspired athletes, everyday people, books—and now also the creation of a premium sports brand specializing in triathlon.

The sports brand, Plus58, takes its name from those decisive seconds as a tribute to the sport and as a promise to always develop the best possible equipment.