Practising virtual conditions

Exploring how interactions between, across and beyond humans and nonhumans can be experimentally embodied, aesthetically reformulated and theoretically challenged in current and future configurations.

Category→ 
Arts & Culture 
Work→ 
Visual identity, type design, poster design
Awards→ 
Visuelt 
Client→ 
Vienna Academy of Fine Arts

Challenge

INTRA SPACE is an experimental research project established by an exclusive group of architects, performance- and media artists at the Academy of Fine Arts Vienna. In their process, they’ve provided a setting in which the human body, its gestures and movements interact with a computer-generated algorithm which provides a digital mirrored replica.

Besides a remarkable aesthetic output, the group deals with questions of the human vs nonhuman body and spatial spheres in time and space.

We’ve been asked to design a poster and invitation card that proclaim the two INTRA SPACE symposia with presentations of the group's research, a variety of activities on the topic and lectures by international guests.

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© INTRA SPACE: The reformulation of architectural space as a dialogical aesthetic (FWF PEEK AR299-G21) Lead by Wolfgang Tschapeller. 

Solution

After observing the setting, thoughts on three-dimensional space, mirroring and motion popped up and we sketched around those aspects.

We decided to create a visual metaphor on the performative dialogue between the dancer, it’s digital mirrored 3D replica and space around, which simultaneously divides but also connects them.

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Our customized typeface shows the idea of a reflective dialogue, as the letter shapes bend and fold in the center of the type.
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Result

The first poster was silk screen printed on reflective chrome paper which created special attention to the mirroring aspect.

 The second poster uses flesh colour on pitch black-coated paper, focusing on the technological evolution of the human – and nonhuman – body within the project.

Each poster was silk screen printed by hand in a limited edition of maximum 100 pieces.

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BBB

Oslo  ↝  Vienna