schysst_identity_web_documentation_16
schysst_identity_web_documentation_14

Cars are schysst 

Schysst is a new Swedish car subscription service that gives you full freedom to own a car, in a new and different way. The car subscription means that you rent a car monthly, without hidden costs, with service and maintenance included.

Category→ 
Technology 
Work→ 
Strategy, visual identity, service design, UI, UX
Awards→ 
TBA
Client→ 
Schysst

Background

Schysst is a new Swedish car subscription service that gives you full freedom to own a car, in a new and different way. The car subscription means that you rent a car monthly, without hidden costs, with service and maintenance included. The target group is younger independent women and young people who are at the beginning of adulthood.

schysst_identity_web_documentation_06

Concept

The concept is based on movement, and on the freedom and flexibility to be able to move from A to B, based on different needs. And it is this freedom that Schysst gives we need to convey in the visual identity, through a playful and flexible visual expression.

schysst_identity_web_documentation_17
schysst_identity_web_documentation_01
schysst_identity_web_documentation_04
schysst_identity_web_documentation_03

Solution

The visual identity clearly stands out in the car segment and presents a different and forward-looking service for the future. The logo is playful and vibrant, and in interaction with animation, a dynamic Schysst universe is created, which is easy to adapt and recognize. It is encouraged to explore and challenge the visual identity, and take advantage of its dynamic form.

By establishing a clear logo, a color palette that stands out in the segment, and a distinctive graphic universe, we have created a simple framework to be able to convey the service. The tools of identity are few but effective. They stand strong alone, but also in interaction with animation, image, video, and text message.

schysst_identity_web_documentation_10
schysst_identity_web_documentation_11
schysst_identity_web_documentation_08
schysst_identity_web_documentation_15
schysst_identity_web_documentation_05
schysst_identity_web_documentation_18
schysst_identity_web_documentation_07
Oslo  ↝  Vienna