Schysst is a new Swedish car subscription service that gives you full freedom to own a car, in a new and different way. The car subscription means that you rent a car monthly, without hidden costs, with service and maintenance included. The target group is younger independent women and young people who are at the beginning of adulthood.
The concept is based on movement, and on the freedom and flexibility to be able to move from A to B, based on different needs. And it is this freedom that Schysst gives we need to convey in the visual identity, through a playful and flexible visual expression.
The visual identity clearly stands out in the car segment and presents a different and forward-looking service for the future. The logo is playful and vibrant, and in interaction with animation, a dynamic Schysst universe is created, which is easy to adapt and recognize. It is encouraged to explore and challenge the visual identity, and take advantage of its dynamic form.
By establishing a clear logo, a color palette that stands out in the segment, and a distinctive graphic universe, we have created a simple framework to be able to convey the service. The tools of identity are few but effective. They stand strong alone, but also in interaction with animation, image, video, and text message.