Information, Communication, Technology

IKT Norway works to ensure good political framework conditions for all those who contribute to the digitalization of Norwegian society.

Category→ 
Technology & Business
Work→ 
Visual identity, type design, digital design
Awards→ 
Art Directors Club 
Client→ 
IKT Norge

Background

IKT Norway is the interest organization for all those who digitize Norway. And they have been for a long time before digitization became a buzzword. The organization 2020 has a playfulness that is unique in organizational life, as well as a combination of heavy professional competence and short decision-making paths that we know are important to the members. 

IKT has gone from being something of very specialized interest to something that is integrated into our lifestyle. The profile is centered around a dynamic game with the word picture IKT, where a flexible design system brings to life the decades-old acronym “IKT” (Information and Communication Technology) on both screens and static surfaces.

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Sub-brands

The core of IKT Norway is about communication technology, and our objective was to create a logo that is both static and a living dynamic identity. A dynamic identity with such frequency that it feels native both in the context of digital and social media communication.

Utilizing variable typefaces, we developed an expressive visual language for IKT Norway. These elements are constantly on the move – shifting shapes, changing from one letter variation to another.

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Static image of all IKT letters versions
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Type and colors

The main font is Dazzed - Medium & Semibold designed by Displaay Type Foundry. It is used on all written text, except on smaller font sizes as body text. 

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Dazzed is a sans-serif typeface with narrow proportions
You can see grotesque and quirky moments in “a, e, C, G” meeting technical shapes in “t, f, r” where the terminals are
cut-off.
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IKT Color palette
Video with various billboards
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Layout system

Defining a framework for the logo allowed us to use the square as a starting point. This open up for endless possibilities defining layout systems in various formats.

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Oslo  ↝  Vienna