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Fragrance is everything

Odors have a power of persuasion stronger than that of words, appearances, emotions, or will. The persuasive power of an odor cannot be fended off, it enters into us like breath into our lungs, it fills us up, imbues us totally. There is no remedy for it.

— Patrick Süskind, Perfume: The Story of a Murderer

Category→ 
Luxury & Fashion
Work→ 
Identity, packaging
Awards→ 
Art and Olfaction Awards
Client→ 
Son Venïn

Fragrance is the relationship between you and your mind, you and other people, you and this world. It is the life that you lead in your head. With this in mind, the two founders of Bleed, Dag Laska and Svein Haakon Lia, started making perfume.

Born at Bleed, the Son Venïn is a creative outlet, using our year of experience and fascination with the power of fragrance to build our own international perfume brand. 

Conceptually the fragrances are inspired by olfactory memories from Scandinavian and continental heritage, making intimate unisex perfumes.

In 2020 Son Venïn won gold in the independent category in Art and Olfaction Awards in LA for Posthume.

Son Venïn is now available at high-end perfume stores worldwide, from Tokyo to New York, and has been spun out of Bleed as its own company run by Dag Laska.

Check out sonvenin.com

Colour photos Simen Øvergaard.
B/W photos by Pernille Sandberg

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