Frend, your new BFF

Frend Digital is a full-service IT partner for a number of small and medium-sized Norwegian companies, including lifestyle brands such as Holzweiler and Skappel. The company's focus on technology understanding, holistic approach and general friendliness, has contributed to rapid growth.

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Technology & Business
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Visual identity, digital design
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TBA
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Frend Digital
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Concept

Frend's identity is based on kindness, tailoring and adaptation. The logo is flexible and can be activated to reinforce that Frend is dynamic, that they tailor solutions and adapt to the customer's needs.

The logo forms the basis for a hierarchical tool, but also as a starting point for a number of graphic outlets. Originating in physical principles, the identity adapts to different tasks and applications.

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Concept

Frend's identity is based on kindness, tailoring and adaptation. The logo is flexible and can be activated to reinforce that Frend is dynamic, that you tailor solutions and adapt to customers' needs. The logo system forms the basis for a hierarchical tool, but also as a starting point for a number of graphic outlets. Originating in physical principles, the identity adapts to different tasks and applications.

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Based on the dynamic logo system, it creates exciting compositions, which can be easily adapted to the target group and communication, and which form a holistic and recognizable brand. By changing tools such as color use, logo placement and typography, it creates a different and distinctive visual identity that stands out clearly in the segment, and provides a lot of leeway and customization options.

Brand photos by Anne Valeur

 

- Working with Bleed has been inspiring and educational. I have experienced the team from Bleed as very good advisors from the first moment, and I am particularly pleased with how we have collaborated both in and outside workshops for six months. We are incredibly happy with both the identity and the web and look forward to taking it out live, says Henrik Ruud, founder and head of consulting at Frend.


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