No fuss, just great coffee

Supreme Roastworks (SRW) is a dedicated, passionate roastery & cafe in the Norwegian capital, home of some of the best coffee roasters in the world. They had more than two decades of professional coffee experiences when they first establish the roastery in 2008 and opened their first retail space in Gruneløkka early 2013.

Category→ 
Food & Beverages 
Work→ 
Visual identity, packaging
Awards→ 
European Design Awards, Visult
Client→ 
Supreme Roastworks

Challenge

Supreme Roastworks has the title as World Brewers Cup Champions, with a long tradition of roasting and serving high-quality coffee.

Their philosophy is to respect and care for the customer, the craftsmanship, the farmers, and sustainable coffee production. A rebrand was needed for SRW to present their dedication and passion for coffee. SRW came to Bleed for the shared passion and commitment that we have for design (Bleed) and coffee (SRW).

SRW_shop3

Solution

The identity concept is called “the journey”, inspired by the country origins of the coffee. We created a system that can be re-used, inspired by the farmers country. We created the SRW as a logo trademark for all the farmer’s countries and created a colour-coded system based on the country flag. We also created an initial code type based on the first two letters of the country.

We implemented the packaging with the identity “the journey” of the coffee beans, in a simple, easy to read, and functional for internally re-use.

SRW_logo
SRW_flag
SRW_label2

Result

We helped SRW to create a space to present their journey as a passionate and dedicated expert in their field. An efficient solution for their packaging that works for both functional and aesthetically in the daily execution of their brand — so they can focus on the coffee.

We love serving our amazing customers and working with people who truly enjoy and understand our concept and philosophy.

— Magnus Lindskog @srw

SRW_coffeecard
SRW_pack3
SRW_businesscard
SRW_businesscard2
SRW_shop1a
SRW_merch
SRW_pack1

BBB

Oslo  ↝  Vienna