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Food
Identity
.
Experience
.
Product

No fuss, just great coffee

No fuss, just great coffee
Category
Food
Product
Identity, packaging
Client
Supreme Roastworks

Supreme Roastworks (SRW) is dedicated, passionate roastery & cafe in the Norwegian capital, home of some of the best coffee roasters in the world. They had more than two decades of professional coffee experiences when they first establish the roastery in 2008 and opened their first retail space in Gruneløkka early 2013. Titled as the home of world Brewers cup champion, SRW roasting and serving high-quality coffee.

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About

Their philosophy is to respect and care for the customer, the craftsmanship, the farmers, and a sustainable coffee production. A rebrand identity needed for SRW to present their dedication and passion in coffee. SRW came to Bleed for the shared reason of passion and dedication what we have in design (Bleed) and coffee (SRW).  

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Design Solutions

The identity concept is called “the journey”, inspired by the country origins of the coffee. We created a system that can be re-used, inspired by the farmers country. We created the SRW as a logo trademark for all the farmer’s countries and created a color-coded system based on the country flag. We also created an initial code type that based on the first 2 letters of the country.

We implemented the packaging with the identity “the journey” of the coffee beans, in a simple, easy to read, and functional for internally re-use.

 

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“We love serving our amazing customers and working with people who truly enjoy and understand our concept and philosophy.”—Magnus Lindskog.
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Result

We helped SRW to create a space to present their journey as a passionate and dedicate experts in coffee. A simple solutions for their packaging, that works for both functional and aesthetically as design solutions.

No fuss—just great coffee.
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