Supreme Roastworks has the title as World Brewers Cup Champions, with a long tradition of roasting and serving high-quality coffee.
Their philosophy is to respect and care for the customer, the craftsmanship, the farmers, and sustainable coffee production. A rebrand was needed for SRW to present their dedication and passion for coffee. SRW came to Bleed for the shared passion and commitment that we have for design (Bleed) and coffee (SRW).
The identity concept is called “the journey”, inspired by the country origins of the coffee. We created a system that can be re-used, inspired by the farmers country. We created the SRW as a logo trademark for all the farmer’s countries and created a colour-coded system based on the country flag. We also created an initial code type based on the first two letters of the country.
We implemented the packaging with the identity “the journey” of the coffee beans, in a simple, easy to read, and functional for internally re-use.
We helped SRW to create a space to present their journey as a passionate and dedicated expert in their field. An efficient solution for their packaging that works for both functional and aesthetically in the daily execution of their brand — so they can focus on the coffee.